Macon-Bibb County Urban Development Authority (UDA) voted unanimously to approve OVG360 for the management of the new Macon amphitheater project. OVG360 is the current management company for the Macon Coliseum and Macon City Auditorium. OVG360 is the third-party, venue management, venue services, and hospitality division of Oak View Group (OVG), which is the leading global venue development, advisory, and investment company for both the sports and live entertainment industries.

“The UDA is looking forward to working with OVG360 to bring this project to life in a way that reflects the best of what Macon can offer” Alex Morrison, Executive Director of the Macon-Bibb County Urban Development Authority, said. “We know that having them as part of the team will bring the expertise we need to activate the space and spark a larger redevelopment of the west Macon area. This will be another win-win-win situation for our community.”

“The team from OVG360 has continued to exceed our expectations with our other facilities, from booking amazing acts, coordinating large community events, and using their expertise to let us know how to make the facilities better for everyone,” said Mayor Lester Miller. “Their knowledge of our community and its needs, plus their experience and success, make them the perfect partner to open and manage our new amphitheater.”

The new amphitheater recently broke ground on construction in February of 2022. The 10,000-person capacity facility will feature covered and fixed seats, lawn seats, greenspace, artists’ dressing rooms, a green room, ticket booths, vendor and event areas, transitional walkways, specific areas for crews, retail areas, and other amenities.

David Aiello, OVG360 General Manager for Macon Centreplex, said: “Since we began in 2016 to manage the City Auditorium and Macon Coliseum, we have used live entertainment to make a lasting, positive economic impact here in Middle Georgia, and specifically, Macon. “Now, we are ecstatic to add this state-of-the-art venue to our portfolio and look to continue to serve our community and the region by booking and hosting high-quality live events.”

“OVG360 continues to create tourism opportunities for Macon-Bibb County through the operation of the Macon Coliseum and Macon Auditorium” Gary Wheat, President and CEO of Visit Macon, said. “The OVG360 team has stimulated an increase in shows and events, transforming the venues into top drivers for tourism and visitors into Macon for the past few years. I expect this to continue with their management of the new amphitheater project.”

OVG360 will begin meeting with key partners and construction personnel and establishing a management rollout for the new amphitheater in accordance with the construction and opening timeline.