Macon-Bibb County was recognized with Honorable Mentions in two categories of the PR Daily Awards for its Brookdale Resource Communication Plan: Cause-Related Marketing Plan and Crisis Communication Plan.
In both cases, the Plan was judged against national campaigns that reached millions of people, and still it was determined to be in the top six in the country for Cause-Related and top two for Crisis Communication.
“This was a huge undertaking by everyone involved, and I’m proud of the way we all pulled together to get the message out to the public,” says Chief Communications Officer Chris Floore. “I’m very proud of our communications staff for taking the need to heart and continuously found ways to tell the Center’s story and ultimately help the people that need us the most.”
“I knew if we just asked people to donate time, money, resources, and services, we wouldn’t be as successful in fully supporting people. Our community needed to see and hear the stories of people being helped and how they play a part in that,” says Mayor Lester Miller. “This Communications team found those stories and figured out how to best tell them, from media coverage to videos to graphics to releases.”
“Setting up the Brookdale Resource Center happened in about seven days, truly as an emergency need to get housing insecure people out of the cold,” says Emergency Management Agency (EMA) Director Spencer Hawkins. “It was this communications plan that let people know how they could use the services provided or donate much-needed supplies that allowed us to be successful.”
“This community has been so very helpful and supportive of the people here, and I want to thank the Communications team for being a major part in making sure the public knew how best they could help,” said Center Director Alison Bender. “With every request we’ve had or every event we’ve held, they’ve brought their strategy and creativity forward to help in any way possible.”
Ragan’s PR Daily Awards winners represent the people, teams and organizations whose campaigns, partnerships and projects helped build awareness of or raise funds for important causes, initiatives, organizations and programs.
“Their powerful storytelling was put on display and led to success for their organizations or clients, and we congratulate these impressive winners on their successful work,” the editors wrote about the entries when announcing the winners.
“Without the support of the Mayor, EMA, Brookdale staff, and all of the partners…without their willingness to let us know what was happening and be available at any time we needed them or saw an opportunity…this would not have been possible,” added Floore.